Strictly Come Dancing star Karen Hauer has been unveiled as the face of Freeman's summer 2021 Bonprix campaign, Be More Free, and stars in a series of TV ads.

Richard Cristofoli, Chief Customer Officer at Freemans, commented 'We wanted to create a moment in time that celebrates great value fashion and that’s linked to the anticipation of summer. The ad campaign does exactly that, full of energy and fun... featuring fabulous product at amazing prices all centred around Karen Hauer - who embodies the spirit and energy of the brand'.